Inspiration from Alberta
For 32 years, Alberta has profiled children in need of adoption on their weekly Wednesday’s Child TV program (see page 10 for more on adoption in Alberta). For 12 years, the province has also successfully profiled “harder to place” children on a public website. These campaigns regularly generate new applications from potential parents who go on to be matched with waiting children. In fact, 70% of children profiled this way are matched with parents. What’s the secret to this success?